After 4 years of stop at quote of 132 billion euro, italian food production finally returns to grow by sighting the 137 billion euro in 2017 (190 if we consider the entire sector, including primary), with an increase of 2.6% on the previous year. This is the best growth recorded over the last decade to effect both of the increase in producer prices rose by 2% on 2016, a sharp turnaround compared to -0.6% recorded in comparison 2016-2015. It is mainly due to the effect of the positive performance of exports that in 2017 – Federalimentare estimate – should reach 32.1 billion (+7%), with an incidence of export-turnover of 23.4% equal to a quarter of the total revenues of the sector.

But the data 2017 exports could be even higher if you sum – also in this case – the result of the food industry as the primary sector that invoice 8,5 billion. Total revenues of exports thus rose to 40.6 billion euros, approaching more and more to the objective of 50 billion euro announced by the government during the Expo in Milan (2015).

Double growth in exports is from sections of spirits and liqueurs, milk  products, confectionery and sugar. In the context of the first 20 markets, the best results are reported, in spite of the embargo, from Russia with a rate around +30%, then China (+20%), Spain and Poland (+14%). At this point, the next goal is to be able to increase food production and exports for 2018 respectively 2% and 7%.

Another main point deserves the internal market, which in 2017 marks a slight but significant increase in sales (+0.8%). Market that is the turnover of food businesses with 76% of revenues. The hope is that this year the sales will consolidate around 1%-2%. “Are 3 measures necessary to relaunch the internal production – explains Luigi Scordamaglia, President of Federalimentare -. The first: the plan of investments made in Italy from extraordinary must become structural and ordinary. The second: the 25th anniversary of the European single market can sanction the true restart of it or his funeral. Will depend if we can persuade the Commission to do not as the ostrich putting its head in the sand every time there is to decide and finally make Community rules that replaces the few and inadequate national standards from the indication of origin on the label to nutrition labelling. The third: the start of true policies of the spinneret that see industry and agriculture allied and providing incentives only for who find forms of commitment transparent and in the long term to relaunch qualitatively-quantitatively national agricultural production, to be exploited by the Italian processing industry with an approach win win”.

It is in this scenario that fits Cibus, the International food exhibition in program from 7 to 10 May to Fiera di Parma. Came to the 19th edition, the exhibition begins to warm up the engines by announcing an extension of the exhibition spaces thanks to the entry of a new pavilion, the arrival at the fair of over 3,000 exhibiting companies, all rigorously Italian and almost all small and medium firms of 80,000 professionals whose most foregn and of the most important chains of foreign distribution.

“Our task is always to help businesses italian of any size to have easy access to foreign markets – emphasizes Antonio Cells, Fair of Parma -. The government has helped us a lot, in particular Minister Calenda has put on the table every year money also managed in a transparent way. In 2018 we will invest 3 million euros (1.8 from the government and 1,2 our) to finance the incoming of buyers offering flight, permanence and tour on the territories to make see what is a IGP or DOP, but also make them understand that these companies are not more niche but mainstream, i.e. they are able to provide large volumes of goods even in developing countries”.

Untill today, the food products made in Italy have worked very well in the two large neighboring lungs: Germany and France. In addition to the United States that have always represented a market very profitable with a turnover of 7 billion euro compared with 4 billion achieved in China in 2017. “I think however that the Chinese market, and in general the Asian, will grow dramatically in the next few years – claims Celle. In January I will go with my collaborators to Hanjin because I want to meet all distributors of niche French products to convince them to choose the italian ones. The next stage, Hamburg, the other major hub of  quality products to meet directly to a large number of importers and distributors to promote the Made in Italy. Finally, Tokyo: because Japan has become a strategic market.”

Within the strategy of expansion of Cibus takes shape operation which saw Vpe, the society copartnership  by Veronafiere and Fiere di Parma, acquire for 900 million 50% of the capital of “Bellavita Expo”, English company operating in tradeshows for the agri-food sector made in Italy in some strategic markets, consolidated or emerging countries such as: United Kingdom, USA, Canada, Mexico, Netherlands, Poland and Thailand. “The objective is to acquire within 2 years also the remaining 50 % of the capital. With this operation, we turn in particular customers to Vinitaly Cibus and Sol &Agrifood”, says the neo to Vpe and dg of Veronafiere, Giovanni Mantovani.

The format of this company before expected activities, during and after the event that include seminars, debates and masterclass of starred chefs with the aim of underpinning from one side companies toward the channels and customers more suitable in the different countries on the other buyers of those same countries alphabetize on rich offer food of the Belpaese. “Bellavita has been working for 5 years in the world – explains the CEO Aldo Mazzocco – educating the foreign buyers to the regional Italian, starting from the territory, passing from the product and finish to the producer. The educational factor is the driver that always connotes the events of society in the world. With the entrance of Vpe is constituted the first international center for the promotion of Made in Italy food”.



Source: IL SOLE 24 ORE

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